General Info

Emerging markets are increasingly becoming the source of growth in the complex global economy. The rate of return on foreign investment is higher in the MENA region than in any other emerging market. Egypt has one of the most developed and diversified economies in the region.

Global Packaging industry in numbers.

Global packaging industry is worth US$ 424 billion and out of this:
Europe has US$127 billion,
Asia has US$114 billion,
North America has US$ 118 billion,
Latin America has US$ 30 billion,
and other countries have US$ 30 billion.
In terms of global market percentage:
Europe is 30%,
North America is 28%,
Latin America is 7%,
Asia is 27%
and other is 8% of global packaging industry.
According to the materials used in packaging industry throughout the globe:
paper shares the most 36%,
metal is 17%,
plastic takes 34%,
glass takes 10%
and other occupies 3%.
According to the type of packaged products:
Beverages take 18%,
food take 38%,
pharmaceutical products take 5%,
cosmetic products take 3%
and other products take 36% of overall packaging industry.
Global market value on food packaging is 161 US$ billion,
beverage packaging is 76 US$ billion,
Pharmaceutical packaging is 21 US$ billion,
cosmetic packaging is 13.3 US$ billion and other is 153 US$ billion.

Good preparation is the key to a successful fair.

This is why we market Print 2 Pack Expo well ahead of time via classic and direct channels. In addition, we provide proactive support in keeping your customers informed. Take advantage of our extensive advertising offering and make the most of our tailored marketing methods to let your customers know what you have to offer.

Nile Trade Fairs is launching a unique campaign to attract more visitors for Print 2 Pack Exhibition from all over the Middle East countries. Visitor promotion campaign includes:

Marketing Campaign

A wide ranged marketing and PR campaign guarantees the success of the event, besides effective promotion for your company before, during and after the show. Below is an outline of the main marketing and PR activities:

Direct Mail

15.000 invitations to all targeted visitors including past visitors, association members, and externally sourced lists.In addition to 5000 VIP invitations hand delivered to key decision makers in the packaging industry.

Email & SMS Marketing

Periodically mail & SMS shots target dedicated print & packaging industry professionals interested in the Middle East and African markets to encourage new and past visitors of Print 2 Pack Expo and other related exhibitions.

Media Coverage

Extensive coverage in specialized printed press (adverts, advertorial) in the most reputable Egyptian, regional and international newspapers and magazines

Comprehensive digital marketing campaigns at the following platforms targeting visitors and buyers not only from Egypt but from several international countries especially from African countries, Saudi Arabia, United Arab of Emirates, Lebanon, and Jordon:

Advertising on Google AdWords, Facebook, Twitter & LinkedIn.
Press releases, news and banners on Internet websites and targeted business portals.
Advertising campaign on the main TV channels.
Advertising campaign on many Radio channels.

Outdoor Advertising

Billboards & banners were placed in all the Egyptian industrial zones and high ways from and to Cairo.

Flyers were widely spread at relevant International trade fairs and major airports.

Official Directory

The official directory contains exhibitor name, address, product profile will be distributed to trade visitors during the show and mailed to target buyers after the show.